What it is: If you’re doing Adwords, and particularly if you’re taking action with Steve and Tim’s SEM Blueprint course, this tool will be invaluable.
It allows you to VERY quickly see what ads are winning your split tests. This type of tool has only previously been available as a subscription for anywhere from $25-100 per month, so it has incredible value.
How it works: This is a tool that you download to your computer. Once it’s there you login to your Google adwords account and download the XML file of your data. Upload that to your Ad Optimizer software and away you go. The software comes with complete video and written instructions and is very easy to use.
Value Rating: Being able to track which ads perform the best is key to success with PPC marketing. That makes this little tool a great resource that can save you lots of money and time in the end. Similar tools cost at least $25/month.
P.S. You can get a $4.95 trail by closing your browser once you’re on the main page.

